Identifying relevant keywords and phrases that users are likely to search for when looking for products, services, or information related to a website's content.

Optimizing various on-page elements such as meta tags, headings, content, and internal linking to make them more search engine friendly and relevant to targeted keywords.

Researching and building high-quality backlinks from other websites through techniques like guest blogging, influencer outreach, social bookmarking, and directory submissions. Off-page optimization helps to establish a website's authority and improve its visibility in search results.

Addressing technical aspects of a website to ensure search engines can crawl, index, and understand its content effectively. This includes optimizing site speed, implementing structured data markup, fixing broken links, and improving mobile-friendliness.

Developing high-quality, relevant, and engaging content that resonates with the target audience. This includes optimizing content for target keywords, improving readability, and incorporating multimedia elements.

If a business has a physical presence, optimizing the website for local search results by creating and optimizing Google My Business listings, managing online reviews, and implementing location-specific keywords.

Monitoring website performance, tracking keyword rankings, analyzing user behavior, and providing regular reports on SEO efforts' effectiveness.

Conducting comprehensive website audits to identify areas for improvement, fix technical issues, and align with SEO best practices.